Using trackEvent() allows you to analyze event based interactions in much greater detail than is possible using virtual pageviews. For example, instead of just seeing how many times a movie was played on your site, you can analyze how people use your video player, and see how different events correlate with site usage and ecommerce metrics. Also, by tracking events separately from pageviews, you won’t inflate your pageview count.
- Analyze user interactions in much greater detail
- Avoid inflating your pageview counts
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