How to Installing the Google Analytics Tracking Code

Get started with Google Analytics in three simple steps. First, sign up for a Google Analytics Account. Second, install the provided code across all pages of your site. Third, if you are using Google AdWords, link it to your Google Analytics account to report on cost and click data.

• How to create a new account
• Where to place the google analytics tracking code
• About website setups that require customization
• How to verify installation
  

There are two places you can sign up for a Google Analytics account. You can go to google.com/analytics and click the “Sign up now” link. Or, if you are already an AdWords user, you can create a new account via “Google Analytics” under Reporting.

 

Google Analytics uses a combination of JavaScript and first party cookies to gather anonymous data about your visitors. As you set up your Google Analytics account, you will be provided with a tracking code. You’ll need to install this tracking code across all pages of your site.

What are Advanced Segments?

With Advanced Segments, you can quickly isolate and analyze subsets of your traffic.You can create an advanced segment that only includes visits that meet a specific set of criteria.So, for example you can create an advanced segment that only includes visits from a certain geographic region or visits during which more than $100 was spent.

 

Advanced Segments Vs. Filtered Profiles

                   Advanced segments

• May be applied to historical data
• Are available across all your acconts and profile
• Can be compared side-by-side in reports
• Are easier to create than a filtered profile 

  Use a filtered profile...

• To permanently alter or restrict the data that appears in a profile
• If you need to restrict user access to a subset of data

 

While it's possible to create filtered profiles that segment traffic data, there are some differences between filtered profiles and advanced segments. Advanced segments can be applied to historical data, but a filtered profile will only filter traffic going forward.

When you create an advanced segment, that segment is available across all of your accounts and profiles. But, a filtered profile is only useful for a specific web property. You can compare up to four advanced segments side by side in your reports.  In contrast, filtered profiles can only be viewed one at a time. 

It is much easier to create an advanced segment than it is to create a filtered profile. If you want to permanently affect the data that a profile shows, you should use a filtered profile. So if you want a profile that only shows CPC data, you should set up a filtered profile to do this.  And if you want to restrict user access to only a subset of data, the best way to do this is to set up a filtered profile and restrict the users' access to only that profile.

Advantage of Event Tracking over Virtual Page views

Using trackEvent() allows you to analyze event based interactions in much greater detail than is possible using virtual pageviews. For example, instead of just seeing how many times a movie was played on your site, you can analyze how people use your video player, and see how different events correlate with site usage and ecommerce metrics. Also, by tracking events separately from pageviews, you won’t inflate your pageview count.

 

• Analyze user interactions in much greater detail
• Avoid inflating your pageview counts